Heathrow Rail, Wayfinding & Rebrand
The new visual identity has been applied across a diverse range of elements, ensuring consistent brand communication along the entire passenger journey
To complement the introduction of the new Elizabeth Line rail service across the city of London, Pascall+Watson were commissioned to carry out a re-branding exercise across all of the rail infrastructure at Heathrow Airport.
The Heathrow Rail Brand Identity has been created to sit within the airports’ existing wayfinding framework and offers a new suite of products that provide information at key points along the passenger journey.
The visual identity has been applied to a diverse range of elements including static signage, digital interfaces, display screens and individual passenger ticketing to deliver a common and consistent brand.
A suite of graphic rail maps has been developed to communicate the specific rail connections and interfaces across the airport. The creation of a new digital graphics system enables the delivery of real time information unlike any other currently in use within the UK rail industry.
Client. Heathrow Airport Limited, Heathrow Rail
Location. London, UK