The scheme provides a fresh new overlay to the airports’ public touch-points

Pascall+Watson were appointed by Venice Marco Polo International Airport to re-brand its public face and create a dynamic new wayfinding strategy. The scope of the project extended across the entire campus including the transition between the existing terminal building and new ferry terminal. The scheme provides multi-lingual graphics and simple pictograms ensuring clear orientation for all nationalities.

The concept proposed a new range of products and services, linked by a bespoke visual identity incorporating the colour and graphic style of Venetian architecture. This conveys a distinct local connection and leverages the region’s unique attributes to an international airport.

The project required an in-depth understanding of the visual environment as well as the application of journey mapping, behavioural analysis, product design and delivery.

The success of the scheme led to several subsequent appointments to support the airport in its plans for progressive expansion.