Majid Al Futtaim's partnership with Reem Mall marks the fourth snow park from their entertainment business, underscoring their commitment to redefining entertainment with world-class offerings and delivering innovative family-friendly experiences for guests across MENA.
Last week Majid Al Futtaim unveiled Snow Abu Dhabi, the capital's first-ever indoor snow park, nestled in the heart of Reem Mall. Snow Abu Dhabi delivers an unparalleled immersive experience boasting over 20 rides and attractions, where visitors can enjoy winter sports, captivating attractions, and indulge in frosty fun all year round.
As part of a multi-disciplinary team, Pascall+Watson Abu Dhabi has been involved in the project from concept through to site supervision, including acting as Architect of Record and Technical Architect for the spectacular and unusual leisure destination.
Snow Abu Dhabi maintains a temperature of minus 2°C and a snow depth of 500 mm in external temperatures above 40°C to ensure that visitors of all ages can enjoy its top-quality attractions and dining options.
Tyrone Burton, Regional Director UAE said “We are delighted that Pascall+Watson have been a part of bringing this spectacular and unusual leisure destination to life. Housed inside the Estidama 2 Pearl-rated retail mall, Snow Abu Dhabi provides an amazing addition to the United Arab Emirates’ expanding portfolio of leisure facilities.”