Our specialist expertise enables us to create environments that are both informative and intuitive

Pascall+Watson’s Wayfinding Team offers a wide range of capabilities including strategic advice and guidance, brand design, sign planning, product design and digital content design. We offer a full service from initial conceptual discussion through to implementation and delivery on site.

We create intuitive environments by considering wayfinding as an integral part of the building design process or by analysing existing infrastructure to inform decision-making.

As an in-house service we are able to draw upon a wide range of design and architectural knowledge, working collaboratively with our clients and stakeholders to develop solutions that make complex spaces easy to navigate and enjoyable to use.

Every project has its unique set of challenges. We develop bespoke solutions that address those challenges to create distinct user experiences, capitalises on commercial opportunity and differentiates our clients from their competitors.