Venice Marco Polo International Airport, Wayfinding StrategySAVE

Pascall+Watson were appointed, by Venice Marco Polo International Airport, to redesign and re-brand their wayfinding strategy. Our work spans across the existing terminal building and new ferry terminal, providing multi-lingual graphics to ensure clear navigation for both non-Italian and non-English speakers.

The project required an in-depth understanding of the visual environment and the application of journey mapping, user behaviour and engagement, design analysis, strategy, branding, product design and delivery.

The concept proposed a new range of products and services, linked by a specially designed visual identity incorporating the colour and graphic style of Venetian architecture. This conveys a distinct local identity and leverages the region’s unique attributes to an international airport.

The success of the scheme has led to the team’s appointment to redevelop a number of additional internal spaces, as part of the airport’s ongoing expansion.

Value: Undisclosed