Pascall+Watson, Venice Marco Polo Airport, Wayfinding Strategu, Media Strategy, Product Design

Wayfinding Strategy with a ‘Venetian Touch’

January 2017

Pascall+Watson are currently engaged in redesigning and rebranding the wayfinding and media strategy at Venice Marco Polo Airport across both the existing terminal building and proposed expanded facilities.

The project required an in-depth understanding of the visual environment and the application of journey mapping, user behaviour and engagement, design analysis, strategy, branding, product design and delivery.

The wayfinding concept proposed a range of new signage, products and services linked by a new visual identity that was inspired by the local context which Enrico Marchi, President of Venice Airport’s managing company SAVE, described as “a Venetian touch”.

The solution decongests the passenger journey creating an effective operational environment and intuitive passenger experience, with multi-lingual graphics ensuring clear navigation for both non-Italian and non-English speakers.

The success of the scheme has led to the team’s appointment to redevelop a number of additional internal spaces, as part of the airport’s expansion.

Speaking on the project James Speed, Project Director states “We are delighted to be working with Venice Marco Polo International Airport to transform the terminal facility’s end-to-end wayfinding journey and to enhance the airport’s unique local identity. The design matches the future aspirations of the airport to become internationally recognised as a global gateway”.

The project adds to our Wayfinding Team’s portfolio of successful schemes, including those at Pulkovo Airport, Dublin Airport , Stansted Airport, Manchester Airport and Heathrow Airport’s Terminal 5 and Terminal 2A.

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Wayfinding Strategy with a ‘Venetian Touch’

Wayfinding Strategy with a ‘Venetian Touch’

January 2017
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RIBA Regional AwardMay 2014AJ International Practice of the Year 2014April 2014AUDE Conference and Exhibition 2014April 2014Blackfriars Station Redevelopment Shortlisted for RIBA Awards 2014April 2014Passenger Terminal Expo 2014March 2014Civic Trust Awards 2014March 2014Blackfriars Station Shortlisted for Building Awards 2014February 2014Blackfriars Station Redevelopment Selected As Civic Trust Award 2014 FinalistJanuary 2014Blackfriars Station Launches World's Largest Solar BridgeJanuary 2014Pulkovo Airport New Terminal Opens in RussiaDecember 2013Pascall+Watson Achieves OHSAS 18001 AccreditationDecember 2013Varna Airport Awarded Building of the Year 2013December 2013Blackfriars Station Redevelopment Selected As Civic Trust Award 2014 Regional FinalistDecember 2013Burgas Airport is InauguratedDecember 2013JKIA Greenfield Terminal Breaks GroundDecember 2013SCONUL Library Design Awards 2013November 2013Achievement at the International Property Awards 2013-2014October 2013Planning Permission Sought for London City AirportSeptember 2013Pascall+Watson Opens New Regional Office in QatarSeptember 2013Inauguration of Varna AirportAugust 2013UK Property Awards 2013-2014August 2013Farglory Ground Breaking CeremonyJuly 2013Heathrow Announces Opening Date of Terminal 2June 2013AJ100 2013May 2013London City Airport Expansion Granted Planning ApprovalJuly 2016Our Aviation Expert Leads International Discussions throughout 2013December 2013Pascall+Watson to Plan Upgrade of Windhoek Airport, NamibiaAugust 2013Royal Name AnnouncedJuly 2013AIS Interior Fit-Out Awards 2013June 2013UK Airports Storm the ACI Europe Awards 2013June 2013Passenger Terminal Expo 2013April 2013Irish Healthcare Centre Awards 2013March 2013Civic Trust Awards 2013March 2013Mayor of London Announces World-Class Team to Develop Hub Airport PlansFebruary 2013AOA Awards 2012January 2013Rome Fiumicino North MasterplanOctober 2012Florence Airport StudySeptember 2012LEAF Awards 2012September 2012European Architects Forum 2012September 2012Environmental Excellence AwardSeptember 2012Little Britain Challenge CupSeptember 2012University of Sussex Third PhaseSeptember 2012Abu Dhabi Education Centre - Design CompetitionJuly 2012Urumqi Airport Design CompetitionJuly 2012Skytrax Awards 2012July 2012NLA Awards 2012July 2012The Shard Light ShowJuly 2012Sustainable Design June 2012Constructing Excellence in Wales Awards 2012 June 2012Saint-Gobain Gyproc International Trophy 2012 June 2012AJ Top 100May 2012Conference SpeakingMarch 2012BRE Sustainability Awards Wales 2011December 2011BRE Sustainability Awards 2011December 2011BREEAM Excellent Award 2011December 2011BREEAM Very Good Award 2011December 2011IStructE Awards 2011November 2011Pascall+Watson wins AOA Best Consultant Award November 2011APM Awards 2011 October 2011FX International Interior Design Awards 2011 October 2011LEAF Awards 2011 September 2011WAN Awards 2011September 2011AOA Awards 2011 August 2011Galvanisers Association Awards 2011 June 2011Connolly QuarterJune 2011T5C achieves Practical Completion June 2011Kingston University FrameworkMay 2011Exhibiting at AUDEApril 2011BREEAM award winMarch 2011Passenger Terminal World ExpoFebruary 2011Building Design World Architecture 100December 2010Public Building of the Year Award 2010December 2010Clongriffin Station, IrelandDecember 2010Work commences on London Bridge StationNovember 2010London Bridge Concourse BuildingOctober 2010Gatwick FrameworkSeptember 2010Dublin Airport Terminal 2, IrelandAugust 2010South Quay Station, DLRJuly 2010Student Accommodation, University of SussexJuly 2010Structural Steel Design Awards 2010July 2010Pascall+Watson win BAA FrameworkJune 2010European Benchmarking StudyJune 2010Green Business Award 2009February 2010Transport Architect of the Year 2009November 2009Birmingham International Pier, UKSeptember 2009Louvre, Abu DhabiMay 2009Dublin Terminal 2May 2009Abu Dhabi Regional Office RegistrationOctober 2008Construction Top 100September 2008Terminal 5 RIBA Award WinnerJune 2008AJ100 Awards 2008February 2008Heathrow Airport Terminal 5, UKDecember 2007Pascall+Watson in North AfricaAugust 2007LMU Science Centre, UKNovember 2006UK Team gets Dublin Airport RoleOctober 2005